While Fira and Oia hold the reins as the most visited Santorini villages, they’re not all this iconic island has to offer. Further away from the caldera, there’s a lesser-known town beckoning with its authentic allure.
Boasting narrow lanes, medieval architecture and a tranquil ambiance, Emporio Santorini promises a more intimate glimpse into the island’s soul, far from the hustle of the touristy areas. Ready to unearth its treasures? Let’s dive straight in!
Where is Santorini Emporio located?
Just 10 km from Fira, Emporio is situated in the southern part of Santorini. Nestled at the foot of Profitis Ilias Mountain, it’s easily accessible from various points of interest across the island.
What is the history of Emporio Santorini?
Although there’s evidence of ancient settlements in the broader area, Emporio’s history dates back to the medieval period.
In fact, its name (meaning “trade” in Greek) indicates how important a role it played as a major commercial hub in the island’s economy.
But everything good comes with a downside. Due to its strategic position and prosperity, Emporio was a coveted trophy for notorious pirates.
To protect the inhabitants from such disastrous invasions, the Venetian rulers fortified the village with an impressive castle. On top of that, all houses were built close to each other and were connected via the rooftops, creating a complex that was harder to breach.
However, in the middle of the 16th century A.C., a Turkish corsair conquered and annexed the island to the Ottoman Empire.
Nowadays, Emporio has expanded beyond the walls of its majestic Santorini castle, forming a picturesque setting that combines Middle-Age appeal with modern touches.
Is Emporio Santorini worth visiting?
Absolutely! Rich in culture and scenic beauty, Emporio offers a unique escape that blends the charm of traditional Cycladic village life with fascinating attractions.
Whether you’re a history buff, a culinary enthusiast or simply seeking a serene retreat, Emporio will enchant you!
Should I stay in Emporio Santorini?
There’s no one-size-fits-all answer, as it depends on your preferences. If unwinding away from the crowds while experiencing the laid-back vibes of Santorini sounds like a dream, then Emporio is ideal for you!
On the other hand, if you love being around people and crave the vivid atmosphere of bustling towns, you might prefer staying in Fira, Oia or Kamari.
Where to stay in Emporio
The great thing about Emporio village is that it has more spacious and affordable accommodations than the towns perched along the caldera.
From luxury hotels with striking Aegean views to private villas and budget-friendly guest houses, your options are countless.
How to get to Emporio
- By car: No matter which part of the island you’re traveling from, it shouldn’t take more than 20-40 minutes to reach Emporio. This is the most flexible way, as it allows you to explore the area at your own pace.
- By bus: From Fira central bus station, take the route to Perissa and hop off the stop at Emporio village. The ticket costs 2€ and lasts about 20 minutes.
- By taxi: If you’re lucky enough to find an available taxi, be sure to agree on the price beforehand, since most drivers don’t use the taxi meters.
- With a private transfer: For ultimate luxury and convenience, pre-book a private transfer online, which will leave you directly to your favorite spot.
- With a day tour: Immerse yourself in the village’s hidden gems with the help of an expert guide. Opt for a countryside private tour in Santorini to make the most of your visit!
What to do in Emporio Santorini
Surrender to the magnetism of the largest village in Santorini, which provides a wealth of experiences for all interests.
1. Visit the famous Emporio Castle
Right in the heart of the town stands the well-preserved medieval Castelli of Emporio, which is still inhabited! Ramble its labyrinthine alleys filled with towers, archways and overhead bridges that will leave you in awe!
2. Explore the plentiful historic churches
Emporio is home to a plethora of churches that reflect the island’s deep religious heritage. The following 2 are the ones that must be part of your itinerary:
- Agios Nikolaos Marmaritis: A small marble-made church in a square shape that’s built on top of a burial monument from the 3rd century B.C.
- Panagia Mesani: A beautiful whitewashed church dedicated to the Virgin Mary that stands out for its gorgeous bell tower and wood-carved iconostasis.
3. Admire Goulas
Close by the walls of Castelli, there is Goulas or else Nimborio Τower. Named after the Turkish homonymous word, it used to be a watchtower, a crop storage and a refuge for the locals during pirate attacks.
Don’t miss out on enjoying the breathtaking vistas of the surrounding landscape from its top!
4. Witness the imposing windmills at Gavrillos Hill
Right opposite Goulas Τower lie 8 iconic windmills on the Hill of Gavrillos. Constructed back in the 19th century, they compose a picture-perfect backdrop for capturing fantastic photos!
5. Unwind at the volcanic beaches of Perissa and Perivolos
Whether you’re looking to sunbathe at a magnificent black-sand beach or party with a cocktail in hand, a stop by Perissa or Perivolos is a must!
Easily reachable within a 10-minute drive from Emporio, these beaches are renowned for their crystal-clear waters, lively ambiance and entertainment options. From beach bars with pools to restaurants and cafes, you’ll surely have the time of your life!
6. Take a wine tour at Hatzidakis Winery
Your Santorini vacation wouldn’t be complete without a visit to a local winery. Only 3 km from Emporio, Hatzidakis Winery awaits to introduce you to its sustainable winemaking philosophy!
Wander through its minimalist, elegant premises and make yourself comfortable in the underground tasting room, where you can try a diverse range of award-winning labels.
7. Relish delectable Greek food
There’s no better way to finish a day of exploring than with a delicious meal made from fresh local ingredients. Savor traditional dishes, such as tomato fritters, fava and melitzanosalata, paired with a mouthwatering Santorini wine. Tastes like a dream – literally!
Embark on a unique adventure to one of the most authentic Santorini villages
Visiting Emporio is undoubtedly one of the best things to do in Santorini. With its intriguing history, medieval aura and slow-paced daily life, it’s a destination of unequaled charm.
If you want to uncover the secrets tucked behind its pirate-trodden pathways, a countryside tour is what you need!
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